Vintage 1970s Tell Swiss Automatic 25J TV Case 40mm Silver Dial Arabic Day Watch

About this watch

A bold 1970s Swiss automatic. The silver sunburst dial is signed "TELL" with its logo and "Automatic 25", and carries black-filled applied baton markers, matching hands and a day-date window at 3 o'clock with an Arabic day display.

The large brushed stainless-steel cushion "TV" case measures approximately 40mm and 12mm thick, with a screw-down caseback. It is fitted with a grey leather strap.

Brand heritage

Tell was one of the many small independent Swiss watch brands of the post-war decades. Labels like this did not make their own movements; they bought proven calibres from the specialist Swiss movement makers, cased them under their own name and sold them mainly through export distributors. Few company records survive, and many such brands disappeared during the quartz crisis of the 1970s, which is why signed examples in working order are an interesting find for collectors today. Versions with Arabic day wheels, like this one, were made for the Middle Eastern market.

Why this one is special

• Iconic 1970s TV-screen cushion case
• Arabic day wheel made for the Middle East
• 25-jewel Swiss automatic with day-date
• Big 40mm wrist presence

Specifications

• Brand: Tell, Swiss made
• Era: 1970s
• Case: brushed stainless steel, cushion TV shape, approx. 40 mm, approx. 12 mm thick, screw-down back
• Movement: Swiss automatic, 25 jewels
• Functions: hours, minutes, centre seconds, day-date (Arabic day)
• Dial: silver sunburst with black-filled baton markers
• Strap: grey leather, 20 mm

Condition

Pre-owned, in good vintage condition with light wear to the case consistent with age. Please check all photos carefully as they are part of the description.
Working at time of listing.

What's included

The watch only. No box or papers.

Shipping & Returns

Ships from Cairo, Egypt. Please see the shipping and returns details in this listing.