Vintage 1970s Pronto Automatic 25J Swiss Gold Plated Champagne Date 33mm Watch

About this watch

A neat example of 1970s Swiss dress-watch styling. The champagne dial has a fine linen-brushed texture, slim black baton markers, black hands, a date window at 3 o'clock and the fleur-de-lis emblem above the Pronto signature. The "T Swiss Made T" marking indicates tritium luminous material, as used at the time.

The 33mm gold-plated cushion case has a stainless steel screw-down back engraved "Incabloc, Automatic, Stainless Steel Back, Swiss Made, Water Resistant, 5 ATM" with case number. Inside is a 25-jewel Swiss automatic movement. It is fitted to a black leather strap stamped "Gucci, Made in Switzerland" on the reverse (not original to the watch).

Brand heritage

Pronto was a Swiss watch name of the mid-20th century, known for Swiss-made mechanical watches signed with its own name and fleur-de-lis emblem. Like many smaller Swiss brands of the period, it offered reliable jewelled movements in fashionable cases at accessible prices, before the quartz era of the late 1970s and 1980s changed the industry.

Why this one is special

• Textured linen-brushed champagne dial with fleur-de-lis logo
• 25-jewel Swiss automatic with Incabloc and date
• Period cushion case in gold plate with steel back
• Compact 33mm size with a classic 1970s look

Specifications

• Brand: Pronto, Swiss made
• Era: 1970s
• Movement: Swiss automatic, 25 jewels, Incabloc
• Functions: hours, minutes, seconds, date
• Case: gold plated, cushion shape, stainless steel screw-down back
• Case size: 33 mm, thickness 10 mm
• Dial: champagne linen-brushed, black batons
• Strap: black leather, 18 mm (Gucci-stamped, not original)

Condition

Genuine vintage piece in pre-owned condition consistent with its age. The dial shows some light marks and spotting, most visible between the centre and 3 o'clock. The gold plating shows light wear on the case edges, and the caseback shows scratches from use. No service history is available, so it is sold as-is; current timekeeping accuracy and water resistance are not guaranteed. Please check all photos carefully as they are part of the description.
Working at time of listing.

What's included

The watch on a black leather strap. Display box shown for presentation.

Shipping & Returns

Ships from Cairo, Egypt. Please see the shipping and returns details in this listing.