Vintage Jovial Automatic 25J Day Date 38mm Cushion Swiss Watch 1970s Boxed Red

A distinctive 1970s-style Swiss automatic with strong period character, this Jovial combines a broad 38mm cushion case with a silver sunburst dial, applied baton markers and striking red accents that are echoed by its textured red strap.

The dial is signed Jovial, Automatic, 25 Rubis, and carries a day-date display at 3 o’clock with the Saturday indication shown in contrasting color. The stainless-steel cushion case has the substantial, sculptural profile associated with early-1970s sports and dress watches, while the screw-down caseback carries Jovial’s winged emblem together with automatic, antimagnetic and stainless-steel markings.

The watch is fitted with a red lizard-grain leather strap that suits the dial accents particularly well. A Jovial-branded presentation box is also included as shown.

The case shows visible scratches, polishing marks and general age-related wear consistent with a vintage watch of this period. The dial remains attractive, with light age-related surface change visible under close inspection.

Works well for a vintage timepiece.

The dial and caseback retain historical waterproof-related markings, but no current water-resistance guarantee is implied.

Jovial traces its Swiss watchmaking history to 1929, and the brand’s own contemporary archive still identifies automatic day-date, 25-jewel models as part of its 1970s heritage collection.