Vintage 1970s Cronel Marlboro Promo Watch Swiss Manual Wind 17J Blue Dial 38mm

About this watch

A scarce piece of advertising memorabilia: a Swiss mechanical Cronel with the Marlboro name printed in red on an aged deep-blue dial, with applied hour markers, an Arabic 12, baton hands and a date window at 6 o'clock.

The polished cushion case measures approx. 38mm, with more wrist presence than most promotional watches of its time. The stainless steel snap back carries period wording for Stainless Steel Back, Shock-Resistant, Antimagnetic and Waterproof. It is fitted with a purple crocodile-pattern leather strap.

Brand heritage

Cronel was a small Swiss watch name of the 1960s and 1970s whose watches were sold mainly in export markets. Like many independent labels of the period it used bought-in Swiss movements, and little company documentation survives. Logo-dial watches like this one were a popular form of corporate promotion in the 1970s.

Why this one is special

• Marlboro advertising dial, a cross-collectible for memorabilia fans
• Swiss 17-jewel mechanical hand-wound movement with date
• Large 1970s cushion case
• Deep blue dial with red branding

Specifications

• Brand: Cronel
• Dial: Marlboro promotional, deep blue with red lettering
• Era: circa 1970s
• Movement: Swiss manual wind, 17 jewels
• Functions: hours, minutes, centre seconds, date at 6
• Case: polished cushion case, approx. 38 mm, stainless steel snap back
• Strap: purple crocodile-pattern leather (later replacement)

Condition

Honestly presented vintage condition, with visible age-related spotting and patina on the dial, scratches and surface wear to the case, case back and crystal, and wear to the strap. Service history and long-term accuracy are unknown. Water resistance has not been tested and should not be assumed. Please check all photos carefully as they are part of the description.
Working at time of listing.

What's included

The watch only; no papers. Display box shown for presentation.

Shipping & Returns

Ships from Cairo, Egypt. Please see the shipping and returns details in this listing.